Our Story

Hi, We're Matt & Crystal: Your Companions in Christian Inner Work

We've been passionately married 17+ years and have three amazing kiddos (ages 10, 12, and 15). Our passion for inner work began in 2019 when we faced an unexpected crossroads, having to close our social business ALL of Us Matter. Our social business was a fair trade organization we founded which made artisanal coffee cups to raise awareness and funds to fight human trafficking.

When this closed, it was as though we lost a piece of ourselves along with it. We didn't realize how much of our identity was wrapped up in our ministry. After this, we felt like we didn't know who we were anymore, losing the sense of drive and purpose that once fueled us.

This left us in a deep valley and we didn't know how to get out of it. We tried picking ourselves back up and carrying on, but it seemed the the more we tried, the more things just got worse.

That is when we realized a profound insight: that our outer world is really just a reflection of our inner world. In other words, when your inner world is not flourishing, nothing is flourishing.

The Struggle

We didn’t know we were actually bumping into invisible barriers, and these these barriers were more rooted in our past experiences and the narratives we carried than our current life conditions.

Have you ever noticed how life seems to conspire against you when you are going through hard times? Something goes wrong in one area of your life and then out of nowhere–like dominos falling down–stuff goes wrong in other areas too.

This is because problems don't begin on the outside, they begin on the inside. The closing of our ministry was not an isolated event, but rather, it was the tipping point which exposed everything that had been building up within us.

The Turning Point

We "hit a wall" in life, not because of our life conditions had changed, but because we tried to outrun the past experiences and narratives that had followed us from childhood, and eventually, they caught up with us.

When we began our inner work journey, we didn't have the path or the tools to navigate our inner landscape. We longed for a Christian program on this, but none existed!

As a result we had to spend years and tens-of-thousands of dollars on expensive programs and certifications–which spanned life coaching, practical psychology, nervous system training, and more–filtering everything through a Biblical lens to find the nuggets that were truly impactful.

This gave us a deep understanding of our human condition (how God made us) and our divine calling (the unique purpose God has for each of us).

Our Mission

That is why we founded Pursue What Matters Coaching, because we knew there were other Christians out there in this same place, and we didn't want them to have to wander aimlessly for years trying to figure out how to navigate their inner landscape.

We wanted to provide them with the path and the tools from a Christian perspective to reclaim their peace, find fulfillment, and step into their purpose in order to become ALL of who God created them to be.

Don't let another year go by living in this valley, it's time to begin your journey back, and we will be with you as companions and guides to light the way.